Understand the Buyer. Close with Confidence.

Event Start Date: 4/22/2026

Event End Date: 4/22/2026

Timezone: EDT

Join us at The REal School Garner as John Cook shares practical strategies to help you better understand your clients, communicate more effectively, and guide them with clarity from conversation to closing.

This class is built for agents who want to sharpen their listening skills, uncover what truly drives their buyers, and walk away with a more intentional approach to every interaction.

What You’ll Learn
How to identify a buyer’s DBM (Dominant Buying Motive) so you can guide decisions with purpose
How to use LYWIS, Listen Your Way Into a Sale to build trust and uncover what really matters
The difference between wants vs. needs and how to listen for both
How to apply the Power of MAGIC in your conversations and client experience
What SOLVE stands for and how it helps you navigate challenges with confidence
Focus Training techniques to stay intentional and productive in your business
Why This Matters

Strong agents do more than talk. They listen, interpret, and guide.
This class will help you slow down, hear what your clients are really saying, and respond with strategy that moves deals forward.

Class Details

 Lunch provided for in person attendees
 Wednesday, April 22, 2026
 11:00 AM
 The REal School Garner
121 Commerce Parkway, Suite 102
Garner, NC 27529

 Join via Zoom
https://b.link/TRSNC

 Open to agents from all brokerages

Come ready to learn, ask questions, and walk away with clear takeaways you can use right away in your conversations and your business.  

Event Location